GO GREEN: Okay, so in case you haven't yet been beaten over the head with it, it's Earth Day. The 40th anniversary of Earth Day, to be more precise. Thankfully, in the last four decades a green lifestyle has evolved into something a bit more cosmopolitan than patchouli and "green" versions of regular goods that cost twice as much, look twice as bad and work half as well. Green is now fully chic, thanks to companies like Kicking Horse Coffee who keep social responsibility a decidedly fun and sexy affair.
For those not in the know, Kicking Horse Coffee is now the most popular Fair Trade and Organic gourmet coffee line in Canada, and has just landed in the Portland area and across the Western US. In honor of Earth Day, today the coffee roasters at KHC are donating 50 percent of all web sales from (www.kickinghorsecoffee.com) to the Columbia Valley Greenhouse, which supports sustainable education and gardening practices, and supporting a number of Earth Day events. Contests and oodles of content abound on their Twitter (@kcknghrsecoffee) and Facebook pages today as well.
You can find it in Safeway, Zupan's or other natural food markets around town. With cheeky roasts like "Kick Ass" (which I thoroughly enjoyed) and slick recycled steel packaging, Kicking Horse doesn't let doing the right thing get in the way of having an irreverently good time. That's an Earth Day tradition I can get behind.