BUTCH IT UP: Butch Bannon knows how to bring his A game to any job he does.
Well, in this case, it's his A-Team game.
Twentieth Century Fox hired their very own crack commando unit, Butch Bannon and his partners at Sandymontana, to concept and produce a viral campaign for the new A-Team movie. The creatives decided to go way outside the box in terms of traditional movie marketing.
In working with Fox, which is about to release one of the most anticipated movies of the summer, they discovered the theme song was the most recognized and accessible aspect of the original TV series.
To make the theme song relevant to today's youth, they brought in four music heavyweights. Just Blaze, Dan the Automator, Al-P of MSTRKRFT and M.I.A's NEET Recording’s Rye Rye & NGUZUNGUZU. Their mission: to re-interpret and remix the theme song (soon available on ilike).
In addition, Sandymontana shot Behind-the-Scenes videos that let us watch these amazing talents at work. Cool bonus: the videos are peppered with nostalgic moments that remind us old school fans how much we've missed the characters and the action.
REALLY BIGGEST LOSER ALERT: The good folks behindThe Biggest Loser (above), 3Ball Productions, are producing a new weight loss show for ABC-TV. And this time around, they are bringing the trainer to you.
But there's one really BIG catch: the show is casting for men and women who have at least 200 pounds to drop.
CHINA AND THE CITY: It wasn't just any birthday party. It was a birthday soiree for China Forbes. Singer, songwriter and Pink Martini's femme fatale, China celebrated her big day with friends and family in one of the most amazing spaces I've ever seen: Define Studios & Lifestyle Loft. Located on the edge of Northwest Portland, it sort of reminds what Bruce Wayne's gym might look like if he had worked with a really great interior decorator.This healthy lounge offers everything from yoga to hip hop dance to progressive massage techniques to cooking sessions. It is, literally, a breath-taking space where the likes of Storm Large (who was spotted at China's party, above center, chatting up the birthday girl and Amy Faust, left) and others tune up their engines. Birthday well-wishers included Karen Brooks, Paige Powell, Bruce Carey, Mike King, Andy Ricker, Byron Oshiro and loads of other friends.
GOOD TIMES: Sean Ingersoll threw a little party in Northwest Portland at Voicebox.A karaoke venue with private party rooms, Sean secured the space for his wife, Becki, as a way to celebrate her birthday. It also gave him the excuse to sing his lungs out (see above).
HOT SHOTS: There are some beautiful dudes hanging out in Portland this month. And they just so happen to be on gallery walls. On Wednesday night I previewed a few new shows opening tonight in two of the Pearl District's finest galleries. First up was Gus Van Sant's Cut-Ups at PDX Contemporary Art. The large-scale digital photo mash-ups look like they've been just tacked up on the walls (in fact, fancy magnets hold them in place) giving the illusion that this is how they might look in Van Sant's studio. Gus himself, who flew up from Los Angeles where he's been putting the finishing touches on his new film, Restless, seemed pleased with how the show looked as well as his friends who turned up to see the work including Emily Crumpacker, Jordan Schnitzer and Drs. Geoff Beasely and Jim Sampson (above with Gus, center). Emily's son/"It" boy, Peter Smith, who was spotted at Van Sant's opening, also made an appearance at nearbyFroelick Galleryto see a portrait of himself painted by Leiv Fagereng who is currently showing work next to Sarah Horowitz and the incredible Alfred Harris.