Well, in this case, it's his A-Team game.

Twentieth Century Fox hired their very own crack commando unit, Butch Bannon and his partners at Sandymontana, to concept and produce a viral campaign for the new A-Team movie. The creatives decided to go way outside the box in terms of traditional movie marketing.

In working with Fox, which is about to release one of the most anticipated movies of the summer, they discovered the theme song was the most recognized and accessible aspect of the original TV series.

To make the theme song relevant to today's youth, they brought in four music heavyweights. Just Blaze, Dan the Automator, Al-P of MSTRKRFT and M.I.A's NEET Recording’s Rye Rye & NGUZUNGUZU. Their mission: to re-interpret and remix the theme song (soon available on ilike).

In addition, Sandymontana shot Behind-the-Scenes videos that let us watch these amazing talents at work. Cool bonus: the videos are peppered with nostalgic moments that remind us old school fans how
much we've missed the characters and the action.

Get a taste of the A-Team Remix project here:

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